Werrivo - Ecommerce Branding
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Client
Werrivo
Project Start
Nov 1, 2024
Project End
Dec 1, 2024
Service
LOGO
BRAND GUIDELINE
WERRIVO IS A MODERN LIFESTYLE BRAND
Werrivo is a modern lifestyle brand dedicated to creating products that enhance everyday living.
With a focus on functionality and simplicity, Werrivo aims to resonate with a youthful, dynamic audience who value practicality and style. The brand reflects an ethos of innovation, sustainability, and authenticity.
OVERVIEW
The task was to develop a comprehensive brand guideline for Werrivo, establishing a cohesive visual identity that aligns with its mission and values. This project aimed to define Werrivo’s core branding elements, ensuring consistency across all communication channels.
PURPOSE AND GOALS
The purpose of this project was to provide Werrivo with a robust and flexible brand framework. Key goals included:
Creating a recognizable and modern visual identity.
Establishing clear brand usage guidelines for internal and external stakeholders.
Enhancing brand consistency across digital and print platforms.
Highlighting Werrivo’s unique brand personality and market positioning.
PROJECT RESULT
The final brand guideline for Werrivo includes:
Logo System: A versatile logo design adaptable to various formats and contexts.
Color Palette: A vibrant yet minimalistic palette reflecting Werrivo’s dynamic and youthful energy.
Typography: A clean, modern typeface system ensuring readability and brand consistency.
Imagery and Visual Elements: A set of curated imagery guidelines that embody the brand’s lifestyle-focused values.
Brand Voice and Tone: A well-defined voice that communicates Werrivo’s authenticity and approachability.
This brand guideline has empowered Werrivo to confidently communicate its identity and build a stronger connection with its audience. The structured framework enables seamless implementation across marketing, product packaging, and digital channels, solidifying Werrivo’s position as a lifestyle brand that inspires.
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