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Woody - Brand Guideline

Various versions have evolved over the years, sometimes by accident, sometimes on purpose

Client

Woody

Project Start

Oct 16, 2024

Project End

Dec 17, 2024

Service

LOGO

BRAND GUIDELINE

PREMIUM WOOD FURNITURE BRAND THAT COMBINES CRAFTSMANSHIP WIRH SUSTAINABILITY

Woody is a premium wood furniture brand that combines craftsmanship with sustainability. Known for its timeless designs and high-quality materials, Woody caters to an audience that values aesthetics, durability, and eco-consciousness. The brand seeks to create furniture that seamlessly integrates into modern lifestyles while honoring traditional woodworking techniques.

OVERVIEW

The project involved developing a comprehensive brand guideline for Woody and implementing the branding across various touchpoints. The aim was to establish a cohesive visual identity that reflects Woody’s commitment to quality and sustainability while ensuring versatility for marketing and product packaging.

PURPOSE AND GOALS

The purpose of this project was to define Woody’s brand identity and ensure its consistent application across all platforms. Key goals included:

Crafting a distinctive visual identity that highlights the brand’s connection to nature and craftsmanship.
Providing clear guidelines for logo usage, color schemes, typography, and imagery.
Implementing the brand identity across digital and print materials, including packaging, social media, and in-store branding.
Building a brand perception that resonates with Woody’s target audience: environmentally conscious, design-savvy individuals.

PROJECT RESULT

Brand Guideline Highlights:

Logo System: A minimalist logo inspired by wood grain patterns, symbolizing the brand’s natural roots and attention to detail. The logo was designed to work seamlessly across various formats, from digital screens to engraved product tags.
Color Palette: Earthy tones such as warm browns, muted greens, and soft neutrals, evoking nature and sustainability.
Typography: A modern serif font paired with a clean sans-serif for a balance of tradition and contemporary style.
Imagery: Guidelines for photography emphasizing natural textures, warm lighting, and lifestyle setups showcasing Woody furniture in real homes.
Brand Voice: A warm, inviting tone that communicates trust, craftsmanship, and a commitment to sustainability.

Woody’s rebranding successfully positioned the brand as a leader in sustainable and stylish wood furniture. The unified identity strengthened customer trust and loyalty, while the thoughtful implementation ensured the brand stands out in a competitive market.